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Artist's sketch of proposed
Darigold Label for 1929. |
The Darigold Name
Darigold has been an integral part of Pacific Northwest family's lives for more than 83 years. It's a name that evokes nostalgic memories of home and childhood. Here's the story of the brand and the look of one of our prize products.
In 1925, the United Dairymen's Association members gathered together for a family picnic. At this picnic, they held a contest to determine the brand name for the milk, cheese and butter they produced. The winner was "Darigold." And of these products, the butter became one of the best loved among our consumers.
The Darigold Reputation
During that time, a survey by the Seattle Times revealed that "Darigold butter has no rival." Because the product reputation was so strong, Darigold ads and food editorials began carrying the slogan "made by the people who make Darigold butter." Special attention was devoted to the Darigold butter packaging so that it would convey the quality attributes of the product inside. |
| The Darigold Butter Packaging |
1925
This is the year we rolled out our first Darigold butter packaging to consumers. It was on that yellow box that we first announced the premium Darigold name. We also incorporated an image of a cow to signify that the company is a "farmer-owned" cooperative. |
Darigold's first butter package label circa 1925 |
1929
Four years later we decided to incorporate our local heritage in the packaging. Our design became a landscape scene of evergreen trees and mountains depicting the beauty of the Pacific Northwest. |
Butter package label created from concept at the top circa 1929 |
The Early 30's
We introduced a Northwest design variation by placing our landscape inside of our new "quality guaranteed diamond." |
Darigold butter package label circa early 1930's |
The Mid 30's
A touch of color improves on a classic design. |
Darigold butter package label circa mid 1930's |
The 30's - 60's
The blue diamond seal remained foremost on Darigold butter packages as the symbol for the company's top quality products. |
Darigold butter package label circa 1950's |
The 70's
Our logo changed from a "diamond" to a "daisy" shape. This new box presented the Darigold name with the traditional lettering on a daisy shaped background and clearly identified the Darigold brand in the public's eye. The "daisy" logo is still on Darigold packaging today. |
Darigold butter package label circa 1970's |
The 80's - 90's
The "daisy" logo color changed from blue to red in the 80's. The 90's marked a complete renovation of the "daisy" logo with the addition of a banner carrying the Darigold name. |
Darigold butter package label circa 1980's-1990's |
2001
Our new packaging presents a 21st century "daisy" that clearly identifies the Darigold brand. |
Darigold's brand new butter package label circa 2001 |
